for the people of cuba
Cuba is living through one of the most severe humanitarian crises in its modern history. Widespread shortages of food, medicine, and electricity have left millions of ordinary Cubans struggling to survive. Rolling blackouts lasting up to 20 hours a day, empty pharmacy shelves, and limited access to clean water are the daily reality for families across the island. Emigration is at historic highs not in search of opportunity, but of survival.
SYNQD SKIN was founded by a Cuban American born in the United States, raised between two cultures, and deeply rooted in the resilience, warmth, and spirit of the Cuban people. We know firsthand the love that exists for this island, and for the families that remain there.
The ASERE / TANKE collection our black silicone eye masks exists for them. 100% of proceeds from every ASERE / TANKE purchase go directly toward humanitarian aid for the people of Cuba: food, medicine, and support for those who need it most.
ASERE and TANKE are words of endearment in Cuban slang words that speak to friendship, kinship, and solidarity. We wear them as a statement: we see you, we stand with you, and we will always support the Cuban people.
As a company, and as a Cuban American founder, this is not a campaign. It is a commitment.